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On: Swiss Innovation and Advanced Performance in Footwear

On is a Swiss brand that has revolutionized the world of athletic footwear with its innovative approach to design and technology. Founded in 2010 by three friends and running enthusiasts – Olivier Bernhard, David Allemann and Caspar Coppetti – On quickly became synonymous with running and training shoes that combine exceptional performance with unparalleled comfort. Today, On is recognized globally as one of the leading brands in athletic footwear, thanks to its constant pursuit of excellence and commitment to innovation.

The secret to On's success lies in its patented CloudTec® technology, which has transformed the way athletes and sports enthusiasts experience running. This innovative technology is based on a unique sole composed of a series of hollow elements, called "clouds," that compress on impact and expand during the push-off phase. This system provides extraordinary cushioning and optimal energy return, offering a smooth and natural ride. On shoes, thanks to this technology, help reduce the impact on the joints, improving performance and preventing injuries.

On collections stand out for their minimalist and functional design, which reflects the precision and quality of Swiss engineering. Each model is designed to offer maximum performance in specific conditions, whether it's road running, trail running, or intensive training. On shoes are lightweight, breathable and highly resistant, ideal for professional athletes and for anyone who wants to improve their sports performance without sacrificing comfort.

In addition to running shoes, On has expanded its product range to include sportswear and accessories, all characterized by the same attention to detail and use of high-quality materials. On clothing is designed to offer freedom of movement and protection in all weather conditions, making it perfect for those who lead an active lifestyle.

On is also a brand committed to sustainability. The company uses recycled materials and low-impact manufacturing processes to reduce the ecological footprint of its footwear and apparel. This commitment to sustainability is also reflected in continuous innovation, with the development of new materials and technologies that aim to make On shoes and apparel increasingly eco-friendly.

Wearing On means choosing a product that represents the best of Swiss engineering, combining advanced technology, innovative design and a concrete commitment to sustainability. Whether you are an experienced runner or a fitness enthusiast, On offers a range of shoes and apparel that will allow you to face every challenge with optimal style and performance. With On, every step is an experience of comfort and performance, ideal for those who seek excellence in every run.