Kired: Italian Excellence in Luxury Outdoor Clothing. Innovation and Style in Luxury Italian Outerwear

Kired is an Italian high fashion brand specializing in the production of luxury outdoor clothing, combining Italian craftsmanship, technological innovation and elegant design. Founded in Parma, a city with a rich sartorial tradition, Kired is part of the Kiton group, one of the most prestigious names in the world of luxury fashion. Kired is synonymous with outerwear that not only offers protection from the elements, but that elevates the concept of functional clothing to new levels of sophistication.

The Kired brand stands out for its use of the highest quality materials, carefully selected to ensure excellent performance in any climate. Advanced technical fabrics, such as water-repellent wool, treated cashmere and Gore-Tex, are combined with Italian craftsmanship to create garments that are both durable and incredibly comfortable. Each Kired piece is the result of a perfect fusion of tradition and innovation, designed to last over time and to offer an everyday luxury experience.

One of the most appreciated aspects of the Kired collections is their versatility. Kired outerwear is designed to be worn in a variety of contexts, from business to informal occasions, always maintaining an impeccable appearance. Kired trench coats, parkas and jackets are characterised by clean lines, tailored cuts and refined details, which make them ideal for the modern man who seeks elegance and functionality without compromise. The colour palette is sophisticated and varies from neutral and classic tones to the most sought-after colours, offering options for every taste and occasion.

Kired is also synonymous with innovation in comfort. Each piece is designed to offer maximum freedom of movement and excellent breathability, thanks to the use of lightweight and technical materials that guarantee optimal thermal insulation without weighing down the figure. These details make Kired the ideal choice for those who want to face everyday challenges with style, comfort and protection.

The Kired brand is also committed to sustainability, adopting responsible production practices and using eco-friendly materials. This commitment is reflected not only in the choice of materials, but also in the manufacturing processes, which reduce the environmental impact while maintaining the high quality standards that distinguish the brand.

Wearing Kired means choosing a garment that represents the best of Made in Italy, a product that combines craftsmanship, technology and design in perfect balance. With Kired, outdoor clothing becomes a luxury experience, where every detail is designed to offer elegance, comfort and protection in every situation. Perfect for the demanding and modern man, Kired is the reference brand for those who want to stand out with an unmistakable and functional style.